a general rule it is said that you will only get out what you are
prepared to put in. From academic achievement to success in sport
or business that has been an accepted fact of life. So it is no
surprise that the same applies in the property market with sellers
who put in the effort achieving best prices. It is a matter of finding
where you market lies, having a clear idea of what you are seeking
to achieve, putting in the required effort and carrying this through.
attractions of living in the Borders have created an influx of buyers
from outwith the area resulting in a surge in Borders house prices.
This trend is an opportunity for sellers to benefit from the increasing
interest in moving here and if the property is of the type that
is likely attract buyers from high equity areas it makes sense to
target the presentation and marketing of the property to appeal
to that market. However as with most things in life it is a question
of getting the balance right. "Improvements" undertaken
in anticipation of putting the house on the market may be a waste
of time and effort if the buyer is simply going to come along and
do it all again. It is therefore sensible to concentrate on key
areas and past experience shows that kitchens, bathrooms and the
garden are main selling features worth concentrating on. However
a further word of caution as a cheap makeover is unlikely to impress
the knowledgeable buyer and indeed may put them off. The best asset
is generally the location and the nature of the property and where
these can work to your favour they should be promoted. A run down
property with a good location and potential will excite and often
sell for dramatic prices putting "off the peg" properties
in the shade.
what you have
is often the case that we take what is closest to us for granted.
That also applies with the place we live and it is only when it
is gone that we realise what we had. Visitors to an area see it
with fresh eyes and initial impressions are all important. Just
think of the time you returned from a spell away from home. It is
always good to get back and you see things with fresh eyes and renewed
enthusiasm-at least for a few days until you slip into the old routine.
So when selling you should think of viewers as visitors that you
are wanting to impress and you need to present your property and
attract them to view your house rather than the others. This is
best achieved with quality targeted marketing. Once you get viewers
there is still work to be done ensuring the house is attractively
presented, clean, clear of clutter and generally welcoming and encouraging
them to take the next step and pursue their interest but the first
hurdle is to be seen and get them across the door.
Quality internet marketing
The age of the internet has opened up the market and contributed
in a huge way to the numbers coming to the area. No matter how remote
a potential buyer may be from your property they can find you by
means of a properly promoted website with internal and external
photographs showing the property and the location at it's best.
Quality is the key word as poor presentation can have the opposite
effect resulting in fewer potential buyers viewing your property.
First impressions can be key. The same applies to the sales particulars
and economies in the form of presentation can lose the seller money
as the correct level of interest is not forthcoming and the ultimate
selling price falls short of what could otherwise have been achieved.